Increasing Social Media Traffic With “Hot Topics”

The year of social media!

In an effort to increase social media traffic, JCHRMA has created a ‘Hot Topic’ each month. Prior to each chapter meeting, we let all members know the topic of the month. We take a few minutes at the beginning of the chapter meeting to introduce that topic and then open it up for everyone to stick around after the meeting to discuss it further. We then post the topic to our social media accounts to generate conversation throughout the month.

So far, we’ve had topics such as ‘Making Pay Public’, ‘Do employees leave companies or managers?’ and ‘What makes a leader successful?’ Each topic is linked to an article relevant to the world of HR.

We plan to have a Hot Topic in each month of our program year. It’s a great way to start a discussion at a chapter meeting as well as reach out via social media to those members who may not have been able to attend. In addition, it encourages interaction throughout the month, not just for a few hours!

Blog post submitted by Melissa Reinwald, SPHR – President of Jefferson County Human Resource Management Association

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